1. Know your audience - Understanding who your target audience is and what they are looking for will help you create content that will interest them.
2. Uniqueness - find your niche and offer something unique that will set you apart from other accounts and sites.
3. Quality content - pay attention to the quality of the content. Photos, videos, articles and other materials should be professional and attractive.
4. Interaction with the audience - respond to comments, ask questions, conduct polls, stimulate discussion. This will help engage users and strengthen your position.
5. Collaboration with other brands and bloggers - active collaboration with partners will help you attract new audiences and increase popularity.
6. Social media promotion - use all popular social platforms to promote your content. Maintain accounts on Instagram, Facebook, Twitter and other popular places.
7. SEO - Optimize your content for search engines. Use keywords, meta tags, and other SEO techniques to ensure your content is easily found by search engines.
8. PR - be active in relations with the press. Organize press releases, participate in interviews, write articles for popular magazines and blogs.
9. Analysis of results - constantly analyze the results of your activities. Study the statistics, understand what works and what doesn't, and make adjustments to your strategy.
10. Strive for constant growth - do not stop there. Develop yourself, learn new technologies, ideas and approaches to stay on top of popularity.